The Great Boom 1950-2000: How a Generation of Americans by Robert Sobel

By Robert Sobel

In The nice Boom, historian Robert Sobel tells the attention-grabbing tale of the final 50 years whilst American marketers, visionaries, and usual electorate reworked our melancholy and war-exhausted society into today's financial powerhouse.

As America's G.I.s back domestic from global conflict II, a few of the nation's top minds anticipated a brand new depression—yet precisely the contrary happened. Jobs have been ample in retooled factories swamped with orders from pent-up call for. Tens of hundreds of thousands of households moved out of towns into cheap suburban houses outfitted through William Levitt and his imitators. They obtained automobiles, televisions, and air conditioners through the thousands. they usually took to the nation's roads and new interstate highways—the greatest public works undertaking in global history—where Kemmons Wilson of vacation motels, Ray Kroc of McDonalds, and different start-up marketers quickly catered to a cellular population with meals and accommodations for rest time vacationers.

Americans and their households started to channel mark downs into new possibilities. charge cards democratized buying energy, whereas early mutual money came upon starting to be numbers of traders to gas the 1st postwar bull marketplace within the go-go '60s. even as the continued growth enriched the cloth of social and cultural lifestyles. a school schooling grew to become a needs to at the street to upward mobility; high-tech industries arose with staggering new methods of accomplishing company electronically; and an exceptional forty nine million households had turn into traders whilst the 1981-2000 inventory marketplace growth reached 10,000 at the Dow.

The nice Boom is the 1st significant publication to painting the nice wave of homegrown marketers as post-war heroes within the whole remaking and revitalizing of the US. All that, plus the production of exceptional wealth—or themselves, for the country, for hundreds of thousands of citizens—all in 5 brief drama-filled many years.

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