So You Want to Start a Brewery?: The Lagunitas Story by Tony Magee

By Tony Magee

In 1993, Tony Magee, who had foundered at each activity he’d ever had, determined to develop into the founding father of a brewery. So you must commence a Brewery? is the exciting first-person account of his gut-wrenching demanding situations and unforeseen successes.

Based in Petaluma, California, the Lagunitas Brewing corporation makes craft beer that's uncomplicated and flavorful and defies categorization. a similar will be stated for this e-book. equivalent elements memoir, narrative, and company story—with liberal dashes of popular culture and native color—this sincere but hilarious account of a different, made-in-America trip simply occurs to culminate with the good fortune of 1 of the nation’s hottest craft beer manufacturers. In 20 years, Lagunitas has grown from a shoestring operation to be the 5th largest—and the quickest growing—craft brewer within the United States.

First released in a restricted variation years in the past by means of a tiny California press, So you must commence a Brewery? has the following been revised and up to date to incorporate Lagunitas’s institution of a brand new brewery in Chicago, set to open in 2014. So you must begin a Brewery? is unglamorous and entire of enjoyable digressions, yet it’s by no means afraid to clutter with the nuts and bolts.

This is a must-read for all who've thought of beginning their very own business—or have sweated blood operating to get one on its ft. informed within the vivid voice of Tony Magee—the guy closest to the process—this blow-by-blow chronicle will introduce beer drinkers and marketers to the truth of beginning a craft brewery from the floor up.

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Extra resources for So You Want to Start a Brewery?: The Lagunitas Story

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There are several complexities associated with processing this content, including metadata, ambiguity of language, expression, and contextualization. Contracts Another data type that is generated every day by enterprises is contracts. , the content within each format can vary, and this creates volumes of data to parse in case of situations like bankruptcy or mergers and acquisitions. 6; this employee agreement is filled out for each and every position in the organization and can contain changes based on level, title, and special contract addendums.

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