By Patrick Rice
Divided into components, this consultant indicates studio vendors and photographers tips on how to elevate visibility, creativity, and fiscal rewards within the teenager and senior portrait industry. the 1st part is concentrated on technical mastery, provides how you can refine one's procedure and stay aggressive and offering recommendation on picking out the proper electronic gear and additional creative components like indoor and outdoors units, storytelling props, and classy backgrounds. the second one part is dedicated to winning advertising recommendations which are reasonably cheap and feature a huge effect, similar to protecting a web presence, providing particular promotions, and generating direct-mail advertising and marketing items. a number of advertising items from best studios are incorporated as reference issues.
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Additional resources for Digital Portrait Photography of Teens and Seniors: Shooting and Selling Techniques for Photographers
CLOTHING While seniors may think a lot about clothing, no photography studio should ever make the assumption that all high school seniors know what to wear for their portrait session. It is up to the studio to educate the client about what would work best in their portraits. Prior to every session, we mail out a flyer to help seniors with clothing, makeup, hair, etc. This idea stems from promotional pieces created by both Ellie Vayo and Steve Ahrens. Tips for Looking Great in Your Senior Portraits As the summer nears, high school juniors will begin to think about their senior portraits.
With some lighting systems, the color temperature output can vary as the bulbs heat up, negatively impacting the color balance in the scene. Corrections can be made in one of two ways: by constantly setting a new custom white balance in the studio or utilizing Photoshop post-capture to neutralize the color casts. Both options are very time consuming. Fortunately, the Profoto units are equipped with a silent fan that works to keep the bulbs cool for problem-free, continuous use. Profoto also offers a complete line of light modifiers and reflectors for any photographic situation.
For independent studios like ours, this means that our seniors must go to these large contract photographers for their “yearbook only” session. Even when students realize that they can have their yearbook portrait taken by the contract photographer and can hire another photographer to make other, more personal portraits, for some, it seems too much trouble. Many students will not want to go to two different photographers for their senior portraits. Many male students have very little interest in getting their senior pictures taken.