Unternehmenskommunikation durch Business TV: Strategien — by Wolfgang Jäger (auth.), Wolfgang Jäger (eds.)

By Wolfgang Jäger (auth.), Wolfgang Jäger (eds.)

Dr. Wolfgang Jäger ist Professor für BWL im Fachbereich Medienwirtschaft an der Fachhochschule Wiesbaden, Experte für enterprise television und häufiger Referent zu Medien- und Personalthemen. Die Autoren sind vor allem Praktiker (aus Unternehmen wie n-tv, CLT-Ufa, Deutsche Telekom, Daimler, Gerling, BASF, Deutsche Bank).

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Understanding Depression, 2nd ed. by Paul R. Robbins

By Paul R. Robbins

Because the e-book of the 1st version in 1993, there were vital advancements within the knowing of melancholy and within the therapy ways. This re-creation displays those new realities, giving elevated emphasis to the organic foundations of melancholy, the advance of and extensive use of antidepressant medicinal drugs, the shift within the technique of meting out those medicines from psychological well-being pros to basic care physicians, and the advance of other drugs techniques to therapy. Written in an easy-to-read demeanour, the e-book offers a wide-ranging photo of what's recognized approximately depressed moods and melancholy, from demographic, organic, and mental features to tools of therapy and concerns surrounding recurrence.

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Mistakes I Made at Work: 25 Influential Women Reflect on

High-achieving girls proportion their worst blunders at work--and how studying from them lead the way to success. Named by means of Fast corporation as a "Top 10 booklet you must learn This Year."

In Mistakes I Made at Work, a Publishers Weekly best 10 company booklet for Spring 2014, Jessica Bacal interviews twenty-five profitable ladies approximately their hardest on-the-job moments. those innovators throughout various fields - from the humanities to finance to tech - display that they're extra considerate, useful and assertive as leaders simply because they discovered from their blunders, no longer simply because they by no means made any. Interviewees include:

• Cheryl Strayed, bestselling writer of Wild
• Anna Holmes, founding editor of Jezebel.com
• Kim Gordon, founding member of the band Sonic Youth
• Joanna Barsch, Director Emeritus of McKinsey & Company
• Carol Dweck, Stanford psychology professor
• Ruth Ozeki, New York instances bestselling writer of Tale for the Time Being

And many extra . . .

Ideal for millenials simply beginning their careers, for ladies looking to strengthen at paintings, or for a person grappling with problems with perfectionism, Mistakes I Made at Work positive factors interesting and mind-blowing anecdotes, in addition to counsel for readers.

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Startup CEO: A Field Guide to Scaling Up Your Business by Matt Blumberg

By Matt Blumberg

A definitive publication for any CEO--first time or otherwise--of a high-growth company

While enormous corporation CEOs tend to be groomed for the task for years, startup CEOs aren't--and they're frequently younger and comparatively green in company more often than not. writer Matt Blumberg, a know-how and advertising entrepreneur, is familiar with this all too good. again in 1999, he begun an organization referred to as go back course, which later turned the motive force in the back of the construction of his weblog, OnlyOnce--because "you're just a first time CEO once."

Now, greater than a decade later, he's written Startup CEO. because the 5th publication within the StartUp Revolution sequence, this trustworthy source is predicated on Blumberg's adventure as a startup CEO and covers a couple of concerns he's confronted over the dozen years he's been a CEO.

* deals beneficial insights into how the CEO units the final imaginative and prescient and technique of the corporate and communicates it to all stakeholders
* Discusses find out how to construct a company's human capital via recruiting, hiring, and maintaining the superior talent
* Examines how a CEO needs to align on hand assets with the company's approach so that it will verify success
* Addresses what it takes to grasp the "How" of being a CEO--from best an govt group to handling in any form of market

Engaging and informative, this e-book is vital examining for any, and each, CEO.

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Der entspannte Weg zum Reichtum by Susan Levermann

By Susan Levermann

Viele Jahre managte Susan Levermann große Fonds von bis zu 1,7 Milliarden Euro - und das mit überragendem Erfolg, in Bullen- wie in Bärenmärkten. Jetzt gibt sie ihr Wissen weiter, allgemeinverständlich und für jeden anwendbar.

Die Börse ist keine Einbahnstraße: Wer sich von Gerüchten, vermeintlich todsicheren Tipps, von Gier und Angst leiten lässt, wird mit Sicherheit Geld verlieren. Wer dagegen systematisch, Schritt für Schritt und nach klaren Kriterien die richtigen Aktien auswählt, wird überdurchschnittliche Renditen einfahren. So einfach ist das.

Susan Levermann zeigt, wie es geht: Aktien werden nach einem verständlichen und nachvollziehbaren Punktesystem bewertet - nur die besten werden gekauft und regelmäßig überprüft. Besonders praktisch: Alle Daten, die guy dafür braucht, sind im web für jeden kostenlos zugänglich.

Levermann erklärt Fachbegriffe so, dass auch Börsenlaien sie verstehen. Checklisten, viele konkrete Beispiele und ein Börsenquiz machen die Lektüre zum Vergnügen.

Doch Geld allein ist nicht alles: Und so zeigt die Autorin, wie sich Börsenerfolg und ethisches Handeln miteinander verbinden lassen und wie jeder für sich persönlich das richtige Verhältnis zwischen Geld und Glück findet.

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The Lean Startup: How Today's Entrepreneurs Use Continuous by Eric Ries

By Eric Ries

Such a lot startups fail. yet a lot of these mess ups are preventable. the tilt Startup is a brand new technique being followed around the globe, altering the way in which businesses are equipped and new items are launched.

Eric Ries defines a startup as a firm devoted to developing anything new below stipulations of utmost uncertainty. this is often simply as real for one individual in a storage or a bunch of pro execs in a Fortune 500 boardroom. What they've got in universal is a challenge to penetrate that fog of uncertainty to find a winning route to a sustainable business.

The Lean Startup method fosters businesses which are either extra capital effective and that leverage human creativity extra successfully. encouraged via classes from lean production, it depends on “validated learning,” fast medical experimentation, in addition to a few counter-intuitive practices that shorten product improvement cycles, degree real development with no resorting to self-importance metrics, and research what buyers really need. It allows a firm to shift instructions with agility, changing plans inch by way of inch, minute via minute.

Rather than losing time growing difficult company plans, the tilt Startup deals marketers - in businesses of all sizes - the way to try their imaginative and prescient constantly, to evolve and modify ahead of it’s too overdue. Ries presents a systematic method of developing and coping with profitable startups in a age whilst businesses have to innovate greater than ever.

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Maximale Kundennähe am Telefon: So nutzen Sie Ihr intuitives by Claudia Fischer

By Claudia Fischer

Sie arbeiten viel am Telefon und beherrschen zentrale Gesprächstechniken. Doch Sie wollen noch professioneller werden? „Maximale Kundennähe am Telefon“ vermittelt Ihnen, wie Sie die Qualität Ihrer Kundenbeziehungen nachhaltig verbessern. In diesem Buch erfahren Sie, wie Sie Ihre Stimme wirkungsvoller einsetzen, Hemmschwellen überwinden und Ihren Atemtyp für sich nutzen. Zudem trainieren Sie Ihre instinct und lernen, sich auf verschiedene Menschentypen am Telefon einzustellen. Dadurch schaffen Sie Kundennähe, bleiben Ihren Gesprächspartnern in bester Erinnerung, haben Freude und mehr Erfolg in Ihren Gesprächen. Sehr nützlich sind die vielen praktische Übungen sowie der kompakte Workbook-Teil.

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The Great Boom 1950-2000: How a Generation of Americans by Robert Sobel

By Robert Sobel

In The nice Boom, historian Robert Sobel tells the attention-grabbing tale of the final 50 years whilst American marketers, visionaries, and usual electorate reworked our melancholy and war-exhausted society into today's financial powerhouse.

As America's G.I.s back domestic from global conflict II, a few of the nation's top minds anticipated a brand new depression—yet precisely the contrary happened. Jobs have been ample in retooled factories swamped with orders from pent-up call for. Tens of hundreds of thousands of households moved out of towns into cheap suburban houses outfitted through William Levitt and his imitators. They obtained automobiles, televisions, and air conditioners through the thousands. they usually took to the nation's roads and new interstate highways—the greatest public works undertaking in global history—where Kemmons Wilson of vacation motels, Ray Kroc of McDonalds, and different start-up marketers quickly catered to a cellular population with meals and accommodations for rest time vacationers.

Americans and their households started to channel mark downs into new possibilities. charge cards democratized buying energy, whereas early mutual money came upon starting to be numbers of traders to gas the 1st postwar bull marketplace within the go-go '60s. even as the continued growth enriched the cloth of social and cultural lifestyles. a school schooling grew to become a needs to at the street to upward mobility; high-tech industries arose with staggering new methods of accomplishing company electronically; and an exceptional forty nine million households had turn into traders whilst the 1981-2000 inventory marketplace growth reached 10,000 at the Dow.

The nice Boom is the 1st significant publication to painting the nice wave of homegrown marketers as post-war heroes within the whole remaking and revitalizing of the US. All that, plus the production of exceptional wealth—or themselves, for the country, for hundreds of thousands of citizens—all in 5 brief drama-filled many years.

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