A business framework for international commercialization of by Ali Albassami, Andrew Patton McCoy

By Ali Albassami, Andrew Patton McCoy

For too lengthy, the development undefined, its enterprises and its items were restricted to borders. This ebook is set broadening the scope of development organisations and items- how neighborhood commercialization and improvement of innovation interprets throughout foreign markets. It provides a framework that describes major components of the innovation selection method. To enhance the framework, the authors Read more...

summary: For too lengthy, the development undefined, its organisations and its items were constrained to borders. This e-book is ready broadening the scope of development enterprises and items- how neighborhood commercialization and improvement of innovation interprets throughout foreign markets. It offers a framework that describes major parts of the innovation selection approach. To advance the framework, the authors tested six matters concerning foreign commercialization: 1. formerly constructed neighborhood and foreign commercialization types 2. obstacles to commercialization three. severe stakeholders, activities, and judgements four. features of ideas which are appropriate for foreign use five. features of international markets which are perfect for adopting such recommendations 6. concepts to beat those obstacles. in line with those six topic components, the authors current literature assessment on foreign innovation commercialization after which attempt the framework utilizing a case-based strategy of 1 structural product, Structural Insulated Panels (SIPs). SIPs has been effectively constructed and applied within the usa and is being thought of for advertisement use in Saudi Arabia. The SIPs product is very acceptable due to its leading edge nature and impact at the constitution of residential constructions

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Industry characteristics As previously explained, residential construction is a highly competitive, cyclical, and fragmented industry known for its resistance to adopting innovation. , firm innovativeness) substantially affect the success of international commercialization projects in residential construction. COMMERCIALIZATION IN RESIDENTIAL CONSTRUCTION • 27 In general, less-innovative and low-performing firms perceive higher barriers to the process of international commercialization than high-performing and more-innovative firms do (Ylinenpaa 1997).

Other reasons to consider international commercialization include global competitiveness, knowledge transfer from “learning by doing,” longterm survival of firms, and allocative economic efficiency. Firms commercializing internationally are exposed to different markets and are thus able to take advantage of overseas innovation for the US residential market. International commercialization positively assists both the recipient and the US residential construction market, benefiting the overall economies of both.

New products often imply new technologies and new installation methods. In addition, vertical, horizontal, and geographical fragmentations demand alternative solutions. Trade barriers must be addressed, as they are accustomed to a onefor-one solution. Some relationships are threatened by innovation that carries market, competitive, and especially financial risk. Therefore, builders, designers, and other construction team members have a low risk tolerance. Consumer awareness barriers affect the purchasing behavior of builders and developers who are unwilling to take market risks or spend time and/or money educating consumers.

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